PROJECT: Nike - 2018 Chelsea Kit Release

Is it football or soccer?

We got a last minute call from London to shoot the launch of the 2018 Chelsea FC kit. The new colors and technology by Nike innovate to match the speed of the game. The technology in the jersey and shorts puts performance and comfort first allowing players to play their best. The colors stick with the traditional Chelsea blue and add splashes of red that throw back to traditional designs in Chelsea’s history.

We sat down with Sr Design Director Peter Hoppins to talk about the process and thought that went into this brand new uniform. Head over to the Chelsea FC website to watch... CLICK HERE.


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