Rory McIlroy is one of the most powerful golfers to ever play the game. And getting the most out of that power is paramount to his dominance.

 

Enter the Nike Flyknit Elite.

 

The key features we were asked to highlight were; a snug knit ankle, a low stance that connects the golfer to the earth, and a new aggressive cleat design. The backdrop, assembly animation and movement of the cleat each played their own part to tell the story of this amazing shoe.